PPWR – The New EU Packaging Regulation as the Foundation for Legally Compliant Market Access
With the planned Packaging and Packaging Waste Regulation (PPWR), the European Union is setting new benchmarks for the management of packaging across the entire internal market. The objective is to significantly reduce packaging waste, strengthen the circular economy, and establish uniform requirements for all market participants.
The PPWR affects almost all companies that place packaging on the market – regardless of industry or company size. It replaces large parts of the previous Packaging Directive and introduces binding mandates regarding recyclability, material composition, labeling, and waste prevention.
The Consequence:
Companies that fail to implement the new requirements in a timely manner risk not only market barriers but also substantial economic disadvantages through distribution restrictions, sanctions, and rising costs along the supply chain.
The Challenge of the PPWR
The new regulations bring about profound changes:
• Complex requirements for the recyclability of packaging
• Stricter mandates for material composition and reduction
• Expanded labeling and information obligations
• New requirements for reusability and circular systems
• Increased transparency and documentation duties along the supply chain
These requirements directly impact existing product and packaging concepts, necessitating early strategic adaptation.
Why Systemic Standards?
We make the requirements of the PPWR predictable, actionable, and economically viable for you.
Legally Compliant Implementation:
We analyze which specific requirements of the PPWR apply to your packaging and translate them into clear, actionable measures.
Minimizing Your Liability:
Through structured assessments and complete documentation, we ensure that your packaging complies with regulatory mandates – before risks arise.
Securing Your Market Access:
We identify critical points early on, preventing delays, sales bans, or costly adaptations under time pressure.
Efficiency and Cost Advantages:
A packaging and compliance process optimized at an early stage reduces long-term costs and avoids unnecessary retrofitting.
How We Support You
- Analysis of your packaging with regard to PPWR requirements
- Assessment of recyclability and material compliance
- Identification of optimization potentials in design and supply chain
- Support with labeling and information obligations
- Establishment and verification of the required documentation
- Strategic consulting for sustainable packaging development
Your Advantage: Security, Transparency, and Future-Readiness
With Systemic Standards, the PPWR does not become a burden, but rather a clearly structured competitive advantage. We help you meet regulatory requirements early on, minimize risks, and align your packaging strategy to be future-proof.
Packaging regulation is mandatory – we turn it into your advantage.
